top of page

STRATEGIC MARKETING & COMMUNICATIONS LEADER 
PASSIONATE ABOUT DIGITAL MARKETING & EVENT MANAGEMENT

Establishing an emotional connection with the audience, individual or customer is not only the key to great storytelling, but to great leadership. As a former news reporter, I aim to produce content and lead events,  projects and change in a way that motivates, inspires and emotionally drives people

to take action.

Untitled design (3).png

MY STRENGTHS​​

  • Marketing, public relations, project, event and brand management

  • Internal and external communications leadership

  • Crisis and reputation management and media relations

  • Employee, community and stakeholder engagement

  • Public speaking and virtual presentations

  • Developing and leading teams, events, campaigns, programs, product/service launches

  • Thought leadership and strategic communications planning

  • Change management initiatives which lead to the successful adoption of redesigned websites, new processes, software and apps

  • All aspects of video production

  • Multidisciplinary team collaboration

  • Brand development and message crafting

  • Lifelong learner — see my recent PD below

SIGNIFICANT PAST EXPERIENCE​​​

  • Event planning and implementation

  • Social media and content creation expertise

  • Media relations, earned media and media campaign planning and outreach

  • Communications metrics identification and analysis

  • Digital marketing and graphic design

  • Leadership in complex industries

  • Intranet and internet website design and management

  • Policy and process development

  • Speechwriting and slide deck creation 

  • Group instruction and training

  • Producing high-quality deliverables on time and under budget

  • Utilization of cloud-based and remote communication tools 

AREAS OF INTEREST​​​​

  • Climate change, sustainability and environmental advocacy

  • Generative AI tools

  • Drone videography

  • Emerging video production tools 

  • eCommerce sectors including:

    • Amazon FBA, dropshipping

    • Print on demand

    • Digital marketing, including sales funnels, affiliate an influencer marketing

  • Cryptocurrency sectors including:

    • Trading, staking, and mining

    • Investing and DeFi

    • Metaverse and gamify

    • Smart Contracts, NFTs

"... When people are emotionally invested, they want to contribute." — Simon Sinek

Performance Profile

TECHNICAL EXPERTISE

  • Google Workspace Suite 

  • Adobe Creative Suite including After Effects

  • Final Cut X

  • Microsoft Office Suite 

  • Canva 

  • WordPress, Wix, Shopify and more website platforms

  • Shopify, Amazon, Etsy, Facebook Shop and eBay marketplaces

  • Printful, Printify, and ShineOn eCommerce integrations

  • Twitter, Facebook, TikTok, YouTube, Discord, Instagram and more social media channels

  • Zoom, GoTo Meeting, Basecamp and more video conferencing platforms

AREAS I'VE SUPPORTED​

  • Technology (Instructional Technology)

  • Cross-functional (Human Resources, Legal, Academic Services, Finance/Treasurer's Office, Business Office, Transportation, Food Services, Health Services, English Learner, Gifted Services, Advocacy, Policy, Insurance Programs, Students with Disabilities, Student Activities, Enrollment, Prevention and Wellness, Diversity, Equity & Inclusion, and many more)

  • Research (data scientists, analytics, management planning, etc.)

  • Creative roles (marketing, design, video production, event planning, etc.)

  • Executive, Administration, Board of Directors, school boards and more!

RECENT AWARDS & AFFILIATIONS​

  • 2022 Crystal Award — highest award given by the Ohio School Public Relations Association (OHSPRA) to an individual for having "dramatically and positively impacted school public relations." 

  • 2019-20 OHSPRA Award — Mark of Distinction in Photography and Video

  • 2019-20 OHSPRA Award — Mark of Excellence in Photography

  • Previous OHSPRA, AVA and MarCom Awards for PR Plan, Writing and Web Video

  • Ohio School Public Relations Association (former president & long-time board member)

  • National School Public Relations Association​ member

Professional Development

RECENT PROFESSIONAL DEVELOPMENT COURSES COMPLETED/IN PROGRESS 

Change Management

  • Change Management Fundamentals: Stakeholder Analysis — Kristen Hassan

  • Change Management Fundamentals: Beginner to Advanced — Luke Angel

  • Change Management: Real World Strategies & Tools — Mike Clayton

​

Project Management

  • Google Project Management Certification in process — expected completion March 2024

  • Lean Leadership Skills, Lean Culture & Lean Management — Institute for Leadership Excellence

  • The Project Manager Course:  Beginner to PROject Manager — 365 Careers

* Not a comprehensive list, I've completed several more not listed above

bottom of page